Established in 2000, Shannon opened their shop in the world heritage city of Bath. They specialise in modern design classics and the Shannon shop in Walcot Street is bursting with wonderful furniture, lighting, textiles, home accessories, Moomin products and gifts.
In 2005, the Shannon brand was taken online allowing a wider range of customers to access, browse, enquire and purchase via mail order. This online presence played a vital part in strengthening the Shannon brand and created a new marketing channel. Concrete’s challenge was to build a platform that maintained brand integrity whilst developing a unique online experience that also gave customers a simple user-journey through to checkout completion.