Our Work

Harvie & Hudson

Harvie & Hudson - one of the oldest family owned shirtmakers - are based in Jermyn Street, London and are famous for their quality men’s tailoring and client service. Harvie & Hudson looked at our work and felt that our eCommerce platform and design services would reflect the quality they are famous for.

Harvie and Hudson

A platform to grow with

With an established and growing eCommerce business, Harvie & Hudson required a new platform to further grow and manage their website in-house. A redesign was required to reflect the quality and heritage of the business alongside a review of their site architecture and product categorisation to reduce the number of clicks needed for a customer to get to the product detail page.

Product list page

The new site has been designed to be easy to navigate with clear and simple dropdown navigation and logical categorisation.

Category landing pages with descriptions of sub-categories have been created using the flexible content layout tools in csCommerce. They help to engage customers and also has the benefit of being search engine friendly to boost rankings.

The History, Bespoke Services and Barbers pages promote all the additional services they offer in an attractive way, and all of these areas can be added to with ease using the content management system which is unique to the platform.

Fully customisable products

Shirts can have an optional monogram added

Product pages feature advanced product options that were added to help Harvie & Hudson to sell their optional monogram service on their shirts. csCommerce also allows you to add many custom alterations to a product, which allowed Harvie & Hudson to offer sleeve length adjustments. 

Options such as collar size and sleeve length are contained in a grid so that the user can quickly and easily select the option that they require. Only options that are relevant to each product are displayed. Options which are out of stock are greyed out so that the user knows that Harvie & Hudson do sell that option but that it isn't available at that time.

Mobile enabled

Harvie & Hudson use mobile specific pages, which allow them to add targeted content to mobile users rather than showing them the same content that desktop users see. This is important as a mobile users needs are different. Mobile users don't tend to read as much text content and are more concerned with simple, fast navigation and prompt checkout.

Harvie and Hudson intelligent search

Intelligent search

Products can be easily found with the predictive search features of csCommerce. Additionally the Search Centre available to Harvie & Hudson provides admin control of this feature and searches in general, allowing them to record search terms, add keywords to products, set up search redirects and add custom landing pages for high performing search terms. 

We are really proud of their new site and we look forward to working with Harvie & Hudson to expand and grow their eCommerce business.

Visit www.harvieandhudson.com