It is our belief that in a multi-channel sales environment a single integrated solution is fundamental for a successful end-to-end eCommerce platform. Compared with stand alone or loosely coupled eCommerce systems, a single integrated platform delivers a better customer experience, lower administrative overhead, a more dynamic website, more flexible stock management, better intelligence about customer behavior and crucially fewer markdowns across all channels. This philosophy remains core to how we develop our solutions and the partnerships needed to implement them.

For a number of years, Concrete Studios has had the privilege of working with Prologic on a major project aimed at developing an unrivaled integrated eCommerce solution for fashion. Both companies are passionate about perfecting the ability to implement creative content whilst leveraging the enterprise strength and business intelligence from the core Prologic CIMS system.

Three key principles drive our solution:

• 'One Version of the Truth' is integral to a successful solution. To build from one database delivers administrative efficiency, better reporting and decision-making, and far more flexible management of stock across all channels.
• Flexible and intuitive management of content and its ‘look and feel’, thus ensuring rapid refresh of the site and an enhanced brand message.
• An integrated website management system that avoids complex and unreliable interfaces, is built on one system and one centralised database, and is a specialist solution aimed at one sector - fashion and lifestyle.

From its inception, Concrete Studios and Prologic considered integration and central management of processes as a vital part of the eCommerce project. Alongside Concrete’s experience in web development and eCommerce (both as a design and development agency), Prologic continues to deliver market-leading solutions in the fashion and lifestyle sector.

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