These days online customers are expecting more and more from the fashion websites they visit and are spending significantly more time and money with a website that contains rich and frequently changing content. The CIMS eCommerce portal provides a richer more consistent multi-channel experience. This not only improves stock management, and strengthens administration and logistics processing, but it also delivers a much more dynamic and fashionable website.

Why integration matters

In today’s competitive market it is more important than ever to provide our clients with the kind of system they need, making sure information is accurate, real-time and that it delivers both “visually rich” and relevant content. Good content is probably the most important factor in any eCommerce deployment. The eCommerce portal gives your business the ability to enable non-technical creative staff to visually update, plan and develop your site’s content. We believe that having this freedom to change, plan and preview, in harmony with your core business data, is a fundamental requirement in the fast moving fashion and lifestyle business. This leaves the eCommerce portal to drive your website content intelligently to the live store.

Why content matters

All data is stored centrally in the CIMS Oracle database, meaning you only have to setup core data once, there is one instance of a customer, a product, a promotion etc. But most important, there is one single view of stock across all channels. Visitors to your site can base their purchasing decisions on the relevance of the content - be it text, images or interactive media. Good and manageable content on your site’s pages serves to inform your customers about you and enhances your brand awareness. Real-time information not only increases confidence in what you can safely offer your customers, but it also increases customer confidence when buying online,and when viewing stock availability at store (which is always up-to-date). Integrated store information, sales history and a consistent customer view enhances the customer experience in all channels. An integrated and managed eCommerce solution allows you not only to promote online sales, but also to make better uses of other channels to help drive increased sales across the business.

Web design and front-end build

Our continued partnership with Prologic, means we are well placed to work with you on formulating your creative eCommerce website front-end. We can advise you on how best to develop your site and provide you with a design solution incorporating maximum flexibility for both now and the future. We have a wealth of experience working directly with clients in developing visual themes, or alternatively we can work closely with a creative agency of your choice. Concrete can further develop design concepts making sure that its framework is optimised for the eCommerce platform.

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